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The spots highlight Seventh Generation’s liquid laundry detergent and dishwasher detergent packs. It’s Human Nature to make a mess but it’s Seventh Generation’s nature to clean it up. Seventh Generation have launched a new campaign Human Nature vs. Nature Nature highlighting the cleaning power of its bio-based products to tackle everyday messes of human nature, not […]
Honor Society directors Cary & Jon share their strategies for giving audiences meaningful connections to the messages they consume. With the world becoming more cynical about traditional advertising tactics, it’s hard to see how advertising will evolve. As directors, we’ve brainstormed ways to future-proof advertising by authentically connecting people to their values. We gave it […]
With the ‘humour’ category added to Cannes Lions’ 2024 agenda, and the general need for more content which makes us laugh out loud, LBB’s Nisna Mahtani asked editors what it takes to get that perfectly timed edit. Difficult to nail but imperative to capture – humorous elements of a creative project often deliver the most […]
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