For Lenovo, we created a distinctive, sophisticated Audio Identity System to match the company’s “smarter technology for all” moniker. Employing the full Audio ID process, we created a master brand Thematic, Mnemonics in both English and Chinese, and an extensive proprietary music library.

In preparation for the upcoming World Cup, we developed a flexible and durable brand anthem to be used in 2026 and beyond. The Thematic will function as FIFA’s “Evergreen” sound for all future World Cups, being tailored on a tournament-by-tournament basis to reflect the energy of each host country.

We knew the Audio Identity System for the 2022 World Cup needed to reflect the country’s musical heritage. Participation from local musicians and the Qatari administration helped the theme embody the values of this prestigious event while sparking excitement among global audiences.

Using an accelerated version of our three-phase audio branding process, we created a grand yet flexible Audio Identity that reflects the modernity and breadth of HMPG while preserving the Hearst legacy. Working closely with HMPG animation team, we made sure our Mnemonic also paired artfully with the four color bars of their motion graphic.

Recognizing Dexcom's profound impact on its users, we created an Audio Identity System that harmonized its unique blend of compassionate care and cutting-edge technology. Subtly weaving in sounds from the Dexcom G7 device, our final Mnemonic pays homage to the remarkable technology at the heart of the brand. 

Taking to the skies, we created a 360º Audio Identity System to enhance the American Airlines experience. From booking to arrival, we developed custom sounds for each touchpoint, addressing the emotional ebb and flow of traveling to make the journey sound just right.

How many times can you say Liberty in three seconds? We went for 4. Elias created the iconic “Liberty, Liberty, Liberty” Mnemonic in 2018 using an accelerated version of our 3-step process. It instantly became one of the most recalled Mnemonics in America.

The simple 2-note Mnemonic we created for Honda was a pioneer in the pre-roll or “front loaded” approach, ensuring their brand sound is reinforced during those precious moments in which we’re all just waiting to click “Skip Ad.”

Composed by Jonathan Elias, the Farmers Mnemonic is one of the most memorable brand sounds of all time. Since its launch, the Mnemonic has consistently ranked at the top of Veritonic’s annual audio logo index and has provided a blueprint for the audio branding industry.

In 2009, we partnered with Venables Bell & Partners to retrofit and modernize Intel’s Audio Identity. Introducing vocals to the Mnemonic, we created a warm, human-centric sound to combat the coldness of the dot.com era. Iconic yet flexible enough to evolve, the sound has proven its ongoing impact throughout the years since.

Created in 1995, the Yahoo yodel took the brand from less than 30% brand awareness to 97% within the first 6 months of its launch. Twenty years later, the Mnemonic found its way into the Guinness Book of World Records when Yahoo organized over 3400 people for the world’s largest simultaneous yodel.

In 1993, Jonathan Elias was given the opportunity to rebrand the world’s oldest movie studio. The iconic intro is a distinctive and emotional piece, which ascends to a climactic reveal of the Columbia logo. Recording a live orchestra added to the feeling of cinematic grandeur.