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AFM sees spike in Asian, Latin American buyers
Sellers stay steady while buyers are up 6% overall
By: Dave McNary
Posted On: Nov. 5, 2012
The number of Asian buyers at the American Film Market jumped by 14% this year vs. last, with the biggest spike coming from Korean and Japanese buyers.
And the growing importance of Latin American territories is underlined by a 17% bump in Latin American and South American buyers.
"The healthy growth in new buying companies is the most important metric for us," said managing director Jonathan Wolf. "It shows that the global marketplace for independent film is continuing to expand."
Total buyers rose 6% to 1,616 -- or 97 more than a year ago -- with 35 more buying companies than in 2011 for a total of 753.
The AFM Conferences, now in their second year at the Fairmont, have attracted more than 700 in attendance each day. And the number of exhibiting companies has stayed steady at 357.
Korean buyers have increased 26%, while the number of Japanese buyers is up 23%. AFM said 3,069 attendees were affiliated with selling companies, including their executives, producers, talent and guests. Overall attendance was more than 7,750.
AFM screened 442 films with 82 world premieres and more than 650 screenings.