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Biz teams with military to help vets
Studios, nets, agencies collaborate to ease assimilation process
By: Stuart Levine
Posted On: May. 9, 2012
A host of networks, studios and agencies are joining forces with military families for a campaign to help returning vets find an easier path in assimilating back into civilian life.
Titled "Got Your 6," which is a military expression that translates into "I've got your back, and you've got mine," the campaign will be spearheaded by former Army helicopter pilot Chris Marvin.
"Over the next five years, more than 1 million service members will return to civilian life. As we welcome this generation of veterans home, it is crucial that we view them and their families as leaders and civic assets," Marvin said.
The dozens of Hollywood entities taking part in the initiative include NBCUniversal, Disney, Warner Bros., CBS, Showtime, Viacom, Sony Pictures Entertainment, CAA, WME, UTA and ICM, plus SAG-AFTRA,WGA, DGA and PGA.
Among the goals of "Got Your 6" are to create hiring fairs, work with universities to support veteran-specific resources, educate grad students about mental health issues relevant to military families and find homes for vets.
In projects that illustrate the connection between the entertainment industry and returning military personnel, the Writers Guild will organize a weekend retreat where vets will workshop their writing with active TV and film scribes; Fox and News Corp. will send "6" pins to every member of Congress to raise awareness; and Disney, HBO and Funny or Die are creating PSAs for the launch.