>> Variety / TV News
Google, YouTube reveal partners, channels
Jon Avnet, Rodrigo Garcia to create Wigs
By: Jill Goldsmith
Posted On: May. 2, 2012
Google and YouTube Wednesday announced a handful of new partners and channels including filmmakers Jon Avnet and Rodrigo Garcia, the U.S. Olympic Committee, Tribeca Enterprises, Maker Studios and a new show from Machinima and Halo Waypoint.
Company announced the pacts ahead of its "Brandcast" presentation, the first upfront it's holding in Gotham as part of a lineup of Netcos. Google and YouTube, with 800 million viewers worldwide for its user generated videos, announced plans months ago to roll out 100 channels and has been steadily building up the roster. By the end of the July, there will be 25 hours of new original content on YouTube each day, the company said.
"At YouTube, we're not just re-imagining video -- we're re-imagining brand-building on the web," said Lucas Watson, Google's VP for Global Video Sales.
He said advertisers Unilever, Toyota, GM, and AT&T have already jumped on board "and are building their brands alongside these new YouTube channels."
Filmmakers Jon Avnet ("Black Swan," "Fried Green Tomatoes," "Risky Business") and Rodrigo Garcia ("Albert Nobbs," "In Treatment," "Mother and Child") have joined to create Wigs, a channel producing original, scripted dramatic series and short films about the lives of women.
Virginia Madsen, Stephen Moyer, Caitlin Gerard, Jennifer Garner, Alfred Molina and Julia Stiles star in the first three series, with Jennifer Beals, America Ferrera, Dakota Fanning, Michael C. Hall, Alison Janney and others tapped for upcoming shows, company said. Net will also feature documentaries, behind-the-scenes videos, and other unscripted content, all starring female leads, and will launch in May.
The TeamUSA channel from the United States Olympic Committee, will include original content featuring 2012 U.S. Olympians, hopefuls and legends from years past and historical footage. The channel will be sponsored by AT&T.
Tribeca Enterprises, the parent company of Tribeca Film Festival and distribution label Tribeca Films, has teamed up with YouTube partner Maker Studios for channel called The Picture Show to debut later this year.
"Halo 4: Forward Unto Dawn," a new live action series, will premiere this fall on Machinima and Halo Waypoint.
Other YouTube original channels include Machinima, DanceOn, Nerdist, U look haute, and Warner Sound and feature talent like Rainn Wilson, Amy Poehler, Jay-Z , Walter Latham, Electus, Jon M. Chu, The Onion, Justin Lin, and Participant Media.
"Content creators of all stripes, from super producers to talented up-and-comers, are creating the next generation of channels on YouTube," said Robert Kyncl, Global Head of Content for YouTube.
YouTube said that a recent comprehensive study it undertook of consumer video trends shows that men 18-34 are now spending more time streaming video than watching live TV, one third visit YouTube multiple times a day, half subscribe to a YouTube channel, and two thirds shared YouTube videos in the past week. It also found that 40% of women 25-49 have subscribed to a YouTube channel, half shared a video this past week, and one third regularly share online video with their kids or parents.