Bilingual network launching on YouTube

MiTu focused on lifestyle programming

MiTu Network will feature lifestyle content spanning six verticals: health, beauty, food, family, style and design.

The initiative is being led by Beatriz Acevedo and Doug Greiff of HIP Entertainment Group, the company behind Latin-inspired lifestyle programming for cablers including Food Network, Discovery Channel and Travel Channel.

"We saw a tremendous opportunity to bring our production expertise and advertising relationships to the web, to join forces with other Latin content creators who share a similar passion and point-of-view about contemporary Latin/Hispanic culture," said Greiff.